Training tomorrow’s hair stylists in inclusive beauty
In France, more than one out of two people have textured hair (wavy, curly, coily, kinky). Yet, these textures remain largely absent from training curricula. To address this challenge, Les Secrets de Loly, the pioneering French natural hair care brand for textured hair is partnering with École Terrade, the leading network of hairdressing schools in France. The objective is to engage the new generation of hairdressing professionals in an inclusive beauty practice by integrating textured hair expertise right from the start of their training program.
A foundational partnership to celebrate all forms of beauty
At Les Secrets de Loly, textured hair is much more than a hair category: it represents an identity, a heritage, and a pride to be revealed. Through this partnership, the brand reaffirms its ambition to become a community-driven “love brand” that celebrates diversity and cultivates self-esteem, from the bathroom… to the hair salon.
A teaching approach redesigned around inclusion
Starting from the 2025 academic year, École Terrade, in collaboration with Les Secrets de Loly, will implement the following initiatives across its establishments:
- An exclusive masterclass for all hairdressing learners in France to support and inspire the new generation of hair stylists.
- Dedicated practical workshops across a dozen campuses in France. Their objective: to provide students with the keys to understanding and handling various hair textures. This initiative combines theory and live demonstrations to ensure learners gain a better grasp of specific techniques for textured hair.
- The development of joint educational projects across multiple training levels, spanning from pre-baccalaureate to higher education, which will launch in 2026.
Beyond correcting a historical absence of this content in professional training, this initiative aims to deliver to every future professional the keys to understanding and sublimating all hair textures.
A shared commitment to a new professional culture
This partnership is part of a shared desire to build a fairer future for hairdressing in France. It paves the way for a deeper understanding of hair diversity and an inclusive approach to beauty, but above all, it drives a sustainable shift in hair salon professional standards. Together, Les Secrets de Loly and École Terrade are committed to advancing the sector toward expert, fair, and inclusive hairdressing. This collaboration lays the foundations for a new professional culture where every hair type is understood and valued.
| « It is high time that all hair types are welcomed, understood, and sublimated in salons. » – Kelly Massol, Founder of Les Secrets de Loly |
| « By becoming the first school to integrate textured hair care into our training pathways, we are sending a strong signal in favor of valorizing all types of beauty. It is a very concrete way to enable our learners to become ambassadors of inclusive beauty. » – Romain Perrot, Managing Director of École Terrade |
About Les Secrets de Loly
Founded in 2009 by Kelly Massol, Les Secrets de Loly is a French natural cosmetics and hair care brand, today recognized as the ultimate reference for textured hair, whether wavy, curly, coily, or kinky. For over 15 years, it has been developing natural and sensory formulas to meet the specific needs of these hair types and reveal their full potential. Today, a community of more than 600,000 people stands behind Les Secrets de Loly, sharing the same goal: better understanding their hair texture and caring for it naturally and with complete confidence.
About École Terrade
A leading reference in training for the hairdressing, aesthetics, makeup, and well-being professions in France, École Terrade is renowned for its wide array of programs (from CAP to Master’s degrees) and its unparalleled geographical presence (60 campuses). It offers top-tier instruction focused on market requirements, combining educational innovation with individualized guidance. This approach ensures that every student is supported in their professional path and can deploy their talent close to the expectations of industry experts. Moving beyond technical mastery, École Terrade is dedicated to passing on the essential interpersonal and professional soft skills required for these daily careers.